Bet on a strategy that sells

Bet on a strategy that sells

In 2022, Palírna U Zeleného stromu a.s. decided to take a significant step – to change the positioning of its chosen brand. At the centre of this ambitious project was the production of a new TV spot as a key element. The resulting project...
Transformation of Hamé: From a local player to a regional leader

Transformation of Hamé: From a local player to a regional leader

Under the leadership of the then CEO Ing. Martin Štrupel, MBA, working with BM4U, Hamé underwent a transformation that moved the company from a local player to a regional leader in food production. Strategic expansion into new markets, new acquisitions...